Source: m.moneycontrol.com/news/business/tatasky-to-start-4k-beamingnext-year_1119620.html
Box pricing not mentioned in the news source, but vivek krishnan said in the other thread, the box prices could be around 20k.
Direct-to-home operator TataSky Friday said it would start beaming the 4K ultra HD feed in the first quarter of next year.
It will showcase 4K feed today by beaming the first quarter-final match between Germany and France in the ongoing FIFA world cup on Sony Six HD in association with Multi Screen Media Private Ltd.
The 4K standard is four times the current HD Mega pixels and has far greater clarity and offers more vivid colours on screen for viewers.
"We would start 4K contents commercially in the first quarter of the next year. We are working on it," Tata Sky Chief commercial officer Vikram Mehra told PTI.
He did not share the details of the DTH operator's investment in the project.
"We are investing in the technology of the future. We are trying to leapfrog the Indian viewers," Mehra said.
TataSky, a JV between Tata group and media giant Star had entered into an agreement with French firm Technicolor to supply 4K set top Boxes in May this year.
Box pricing not mentioned in the news source, but vivek krishnan said in the other thread, the box prices could be around 20k.
