Toonsutra: India's Webtoon Revolution in Local Languages

[Vol-TE]

India’s thirst for localized entertainment is booming, with over 870 million users craving content in their native languages. Toonsutra is capitalizing on this trend by licensing global comics, translating them into Hindi, Tamil, Telugu, and more. With a solid user base of over 500,000 monthly active users and $5.9 million in funding from industry giants like Google and Funimation founders, Toonsutra aims to become the go-to platform for high-quality webtoons, focusing on curation rather than user-generated content. This startup's innovative monetization strategies could reshape the regional comics landscape.

Do you think localized content is the future of entertainment in India? What other genres do you want to see get a similar treatment?

Source: https://techcrunch.com/2025/02/11/google-back-toonsutra-to-grow-its-webtoons-platform-in-india/

 

[6pack]

Analysts predict anime and webtoons will see healthy growth in India. For example, anime streaming service Crunchyroll has invested heavily in India — its subscription plans are tailored to Indian price levels, and its catalog even has anime dubbed in some local languages.

Unless the older generation dies off in some mass catastrophe, this won't happen. The younger generation might take to "cartoons", but we cannot change the mindset of old people. there's a lot of negativity here regarding "cartoons" and people make fun of older people watching "cartoons" saying it's for kids only. Plus a lot of these western comics have social aspects that would look out of place here like going to beach in swimwear, etc. Our culture is too closeted and there's lots of self appointed gatekeepers here who will get ready to ban these "cartoons" on grounds of obscenity. We will never get the sort of mass adoption of anime or western comics in India like in you have in Japan or USA.

 

[Renegade]

Fair points. Porn was banned in India and yet it is still pervasive. I am sure cartoons will find their niche. Now we dont have to sit in the middle of the house and watch anything we want in full view of the family and guests. The entire shift in the industry is due to the adoption and usage on mobile phones. Even TE has 60%+ traffic coming from mobile devices now. We need a mobile app before the end of this year!

 

[TEUser2K1]

Unless the older generation dies off in some mass catastrophe, this won't happen.

Apart from ageism based identity politics hate, what is with this disgusting disregard against other people's life ? If that is the spirit, why should any person care about other in this world ? If you want others to treat you with respect or decency irrespective of age or any other parameter, have some humane sense first.

and people make fun of older people watching "cartoons" saying it's for kids only.

How about poopy-headed kids getting some sanity in their own heads ?
What about mobile addiction in brain-rotten children these days which is partially fueled by cartoons ? How to control such psychological issues ? Of course that is because their parents are not taking care of these poopy-heads nappies properly...
Will wish rather some new-age funda or drug bring rare eclectic sanity to newgen morons who don't want to be aware of their own problems even when told off.

 

[joel.elias.333]

what is with this disgusting disregard against other people's life ? If you want others to treat you with respect or decency irrespective of age or any other parameter, have some humane sense first.

Will wish rather some new-age funda or drug bring rare eclectic sanity to newgen morons who don't want to be aware of their own problems even when told off.

k