water bottling industry In India especially in MP

[bad_bunny]

Guys my family recently put up a Water Bottling Plant and got all the BIS Certification and Norms completed now we can produce highly purified water bottles just like Bisleri or any other brand. I was quite a hefty setup and the machinery cost is very high.
But guys i want your opinions that do you as a common person prefer buying packaged drinking water from any other brand rather from buying from bisleri ?
Why it is so that people blindly believe in Bisleri and it has 60% of the market in India In my City there are only 12 people including me who has a BIS License/Certification but most of them franchise for Bisleri Why ?

 

[kvn95ss]

Main one is marketing, second one is how the bottle looks and feels like. Bisleri looks very slick compared to even other brands and AFAIK the redesign did help them a lot. If you want better marketing you might have spend some money to get good label design, though I'm not sure how you would go about ordering custom water bottle design.

 

[bad_bunny]

time to hire some serious professionals then

 

[BullettuPaandi]

do you as a common person prefer buying packaged drinking water from any other brand rather from buying from bisleri ?

Not from MP, But I personally don't mind about the brand, as it is only once in a while when I'm traveling & didn't pack water from home. I think availability is key in this business; if I see brands like Bisleri, Aquafina, Rail Neer, I recognize them.

Why it is so that people blindly believe in Bisleri and it has 60% of the market in India In my City there are only 12 people including me who has a BIS License/Certification but most of them franchise for Bisleri Why ?

Bisleri is pretty much synonymous with bottled water in India. They've been in this business for so long, probably since bottled water was posh. Feel like the largest contributor to the market share would be their supply to restaurants, which could be due to the fact that they had grown a large establishment in which other businesses can rely on for steady supply.

 

[bad_bunny]

Not from MP, But I personally don't mind about the brand, as it is only once in a while when I'm traveling & didn't pack water from home. I think availability is key in this business; if I see brands like Bisleri, Aquafina, Rail Neer, I recognize them.


Bisleri is pretty much synonymous with bottled water in India. They've been in this business for so long, probably since bottled water was posh. Feel like the largest contributor to the market share would be their supply to restaurants, which could be due to the fact that they had grown a large establishment in which other businesses can rely on for steady supply.

So bro if you go to a shop and the person gives you a bottle of a local brand which is not that reputable will that work for you ?

 

[Crapmypants]

There have been a lot of fake water bottling operations over the years so other than the well known brands like bisleri/kinley, buying water can be risky.
However, if i know for certain that xyz bottling plant is using proper equipment and certification, then as long as the water is safe, i wouldn't care much about the brand name.

 

[bad_bunny]

There have been a lot of fake water bottling operations over the years so other than the well known brands like bisleri/kinley, buying water can be risky.
However, if i know for certain that xyz bottling plant is using proper equipment and certification, then as long as the water is safe, i wouldn't care much about the brand name.

Thank God You think like this otherwise people are like no other brand is safe than bisleri lmao .

 

[cri_sss]

Are you talking about 1,2 litres bottles or 20 litres can of water?

Bisleri is almost 70 years old company and they have established themselves synonym for bottled packaged water and price wise it is cheaper than kinley. Taste wise I find biserli is better as it my personal experience.

From my experience i called biserli, kinley, tata copper as I want to purchase bottle water of 2lit of few cases regularly for personal use. Only biserli team has responded promptly, connected to distributor with pricing and make sure it get delivered it to my place by Distributor. Others didn't bother to respond neither with price nor delivery. Even there QA team responded when i complained change of taste in water explaining me the reason, replaced with different batch of products and make sure i get delivered from only certain bottling units of their from next time onwards . With this kind of good experience why will i go for other unknown brands.

When I'm travelling I just prefer brands well know like biserli, parley as i fear there are lot of fakes, can't trust them. So both Sales and marketing is needed for Brand awareness and reputation.

Good luck with your business and wish you success.

 

[nRiTeCh]

The market is flooded with lots of general so called mineral water brand esp. on bus stops and railway platforms. So ensure yours doesn't count in that line..
If you can then spend on local newspaper ads, phamplets etc. Best would be to air on TV if your budget permits As only 3-4 brands have ever advertised on tvs or radio.
I always vouch for Bisleri/ Aquafine/ Kinley but these are only available in branded zones only or at major places but no isues in metro cities.

 

[BullettuPaandi]

So bro if you go to a shop and the person gives you a bottle of a local brand which is not that reputable will that work for you ?

Yes, it would. Maybe, if I get sick or a throat infection because of this, I'll try to stick with the ones I know I didn't have issues with, again, in case I didn't pack water from home while travelling.

I feel like this is most of us. One from my family, filled petrol in a specific bunk throughout the summer, simply because they offered free bottles of water. It was handy to keep some in the car. I was with them for about a week or so during this and don't think I even thought about noticing the brand.

 

[bad_bunny]

There have been a lot of fake water bottling operations over the years so other than the well known brands like bisleri/kinley, buying water can be risky.
However, if i know for certain that xyz bottling plant is using proper equipment and certification, then as long as the water is safe, i wouldn't care much about the brand name.

So like for you to believe you would have to check for the BIS mark at the back and all but idk people might also fake them.

Are you talking about 1,2 litres bottles or 20 litres can of water?

Bisleri is almost 70 years old company and they have established themselves synonym for bottled packaged water and price wise it is cheaper than kinley. Taste wise I find biserli is better as it my personal experience.

From my experience i called biserli, kinley, tata copper as I want to purchase bottle water of 2lit of few cases regularly for personal use. Only biserli team has responded promptly, connected to distributor with pricing and make sure it get delivered it to my place by Distributor. Others didn't bother to respond neither with price nor delivery. Even there QA team responded when i complained change of taste in water explaining me the reason, replaced with different batch of products and make sure i get delivered from only certain bottling units of their from next time onwards . With this kind of good experience why will i go for other unknown brands.

When I'm travelling I just prefer brands well know like biserli, parley as i fear there are lot of fakes, can't trust them. So both Sales and marketing is needed for Brand awareness and reputation.

Good luck with your business and wish you success.

So for bottled water it would be best if we promote it through TV Commercial People Blindly trust what is shown on TV i do that too.
Yeah It would be great.

 

[gourav]

Why it is so that people blindly believe in Bisleri

People don't "blindly" believe in Bisleri, Bisleri is an established brand operating in India from decades. At one point, it was the only bottled water available in India. Everyone has has Bisleri at some point in their life.

When you go to buy a phone, which do you trust more, samsung or iQoo? Which would you trust more for AC, Daikin or Flipkart Smartbuy?

How is it "blind" to trust a reputed brand which has a legacy of decades? Do you yourself routinely buy products from random brands, whichever catches your eye?

 

[Fenix]

I have been using Bisleri for the past 20 years, and for the past five years, I have been getting Bisleri (20L Cans) nearly every second day in Bangalore. The water purifier that I have at home, its water is not that good in taste when compared to Bisleri (maybe I have gotten used to it), the taste is different or I feel it to be bad. Also, when travelling, I prefer to get Bisleri bottles (smaller ones), in batches, that is one way to escape from local brands or imitations.
Furthermore, as has been mentioned by everyone, Bisleri has been a household name for more than 70 years, which is no little accomplishment. You just need to write down the suggestions offered by other people and create a plan to move things along.

Wishing you Good Luck @bad bunny.

 

[blr_p]

I don't use any bottled water. The Aquaguard we've had for over two decades has served us well.

 

[skoka123]

The only reason I go for bottled water is I do not want to risk waterborne diseases. When I do not trust the restaurant or roadside tap for drinking water why would I trust an aira gaira brand? If a no-name brand is also selling at ₹20 / liter then I might as well go with a Bisleri, Kinley, or an Aquafina. If a no-name brand sells it at say ₹5 / liter then I would probably think about buying it. If there is not much difference in price why would I risk drinking a no-name brand water?

 

[salian]

I would like to add my 2 ml to the points already mentioned:

1. From a historical cost perspective, this industry is not about water but about transportation. The majority of the costs involved are related to transportation and not purification or bottling. To avoid this, water is just purified locally as close to point of sale as possible. This means a lot of local operators proliferate, but cannot brand well because large branding spends are predicated on a national presence. If you are local-only, you cannot justify advertising on national media.
2. Bisleri was an Italian-origin luxury brand from the 19th century, that was introduced in India around '65 and later purchased by the Parle family. This is a family who created multiple iconic Indian brands themselves including Thums Up, but still realised the value of paying for foreign luxury branding when it came to selling water.
3. Even with their marketing budget, these iconic water brands come from organisations with a stable of other related brands, and they can mitigate shared costs like the cost of marketing teams, distribution channels and even infra like coolers. Matching this is difficult for a firm with a single brand.
4. The desirability and sell-ability of water is a function of, among other things

• Availability (during travel, water is purchased based on what's available easlily)
• Tie-ups (with cinemas, airlines, spas, any place associated with luxury whose sheen will rub off)
• Packaging (Good label design shows. Great fonts and layout, good quality label, correct grammar create an impression)
• Bottle quality (A flimsy bottle from a rail journey is very different than a thick unique bottle from Qua which people take home. But custom molds are expensive)
• Brand recall (a function of marketing spend, frequency and channels)

5. In terms of recommendations, I would suggest:

• Invest in good design: a custom desirable luxury brand, well designed unique bottle which people would like to take home, custom mold for the bottle, good quality stickers.
• Associate only luxury marketing and distribution channels with your brand - don't put your brand in cheap places
• Build up the brand to sell it to a larger company, this will help justify investments in the brand rather than just looking at short term sales ROI.

6. This is a dirty space with lots of bad tricks from competitors. Keep eyes open.