From what I've been seeing, the next big thing in storage is SSDs. Companies traditionally not involved in storage (but involved in memory development) are working to create cost effective and larger sized SSDs and slowly effect the change from traditional HDD to SSD storage.
Traditional storage companies are have come out with hybrid HDDs but are also trying to play catch-up to SSD technology as they realize that it probably won't be long until SSDs take over a significant portion of the mobile and eventually the desktop consumer market. Meanwhile, they continue to milk the consumer and enterprise markets by providing cost effective and large capacity HDDs.
Here's where the switchover point comes for consumers....i.e. when SSDs come to be reasonably priced, it remains to be seen as to whether the consumer will prefer a 2-3TB HDD over a 320-500GB SSD of equal if not slightly higher price. Note that there are a lot of assumptions here.
for eg:
i> It is assumed that HDD capacity and more importantly performance (hybrid HDDs) will not increase significantly and that a consumer will not be interested in more space beyond say 2TB.
ii> It is also assumed that SSD cost will become reasonable relatively quickly. Right now, SSD cost is still quite prohibitive but the shift in R&D to SSDs v/s HDDs seem to indicate that this could happen faster than one could expect.
iii> It is assumed that a consumer understands the benefits of SSD vs HDD which is unlikely and highly dependent on marketing (remember the "Intel is better than AMD" perception :no
.
Enterprises are very interested in solid state storage due to increased speed, lower footprint, lower power draw which leads to huge savings in power and cooling and lower potential failure rates vs HDD but they calculate each and every penny
i.e. they will not make a move except for speed critical requirements unless SSDs offer a cost advantage. Plus they would have to factor server upgrade costs if required to support SSDs.
Ultimately, it all comes down to cost. SSDs are clearly superior to HDDs except for the cost per MB which is currently still significantly higher.