amen to that Greenie.
Aces: agreed TCO is probably not the prime factor for an enthusiast, for whom 1fps makes a difference (in real world terms, there is actually very little difference between 60fps and 160). And this is just one example. And therefore the TCO would include the ability to upgrade, swap platforms and increase performance on the cheap, etc. along with bragging rights and the highest possible performance. Given that, none of the Intel or AMD platforms today has a particularly low TCO for the enthusiast/geek, not even the PII with its swappable memory/motherboard strategy with AM3 (still needs a new board and expensive memory, and i7 is a dead end as far as that goes..
And I take your point about architecture, basically the same, but then x86 has not evolved either. And neither (it would seem) have any of the major OSes (with the possible exception of OSX, but I'm no expert on that). Browsers are running on code nearly a decade old. Though it looks like innovation is a prime reason for the success of computing, nothing is further from the truth. The real reason is lower cost of manufacturing, and rampant and worldwide software piracy. And so, the processing platforms in use today are not even mildly stressed with 'modern' desktop applications, so there is no real push forward in terms of architecture. Hopefully that change will come in K12 and Intel's next 'tick' two years down the road.
For a business however, power consumption, heat generation (airconditioning costs, space) and low initial cost all fold into the equation. And that is where comparisons today kind of even out. Not that AMD always wins, but overall TCO is slightly lower. For some setups, low TCO may not be the primary factor either in the purchase or long-term.
If you look at ancient history, AMD ripped of Intel ripped off someone else ripped of someone else. There's really no end to it. The fact is that in this day and age, we have only two players. For our sake, I do hope that AMD survives and does well, as it's really the only thing that will keep Intel on their toes, processors advancing in technology and processor power, and prices down. There have been many stories about Intel's marketing (if that's what they call mafioso operations now) and the bulk of them are true. Imagine what it would be like if there was no competition, you'd still be paying 20K for the processing power of a Pentium3. I don't think anyone actually sees that.
However, AMDs motive has to be profits, no matter what the cost. If it doesn't make it in the next few years, shareholders will jump ship, and that will sink the company. Not technology, not products, just market success. And as we've seen, market success doesn't only depend on the best products and technology. The server market jumped on to the Opteron bandwagon ages ago, and that market is where the money is. desktop retail is such a small pie of both AMDs and Intel's profits, the business could die and the companies would not lose much, except cost. It's much more costly to cater to retail desktop products (read: boxed) than OEMs and institutional/server markets.
Which is why I find it surprising that the debates on forums like this tend to get so heated and passionate. Get real folks, the CPU guys couldn't care less if you didn't buy anything from either of them for the next ten years. They're in this game only for brand image and visibility.
I'll stop ranting now. Thanks for changing the thread title, it can lead to slightly better discussion.