News Why India Lacks Competitive Gaming Hardware Brands

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India has a massive and growing base of PC gamers and enthusiasts—but when it comes to gaming hardware like keyboards, mice, coolers, and cases, we’re still almost entirely dependent on global brands like Razer, Corsair, Logitech, ASUS, etc.

Even the few “Indian” brands we hear about (Zebronics, Circle, Foxin) mostly rebrand budget Chinese OEM gear.

This got me thinking:

Why hasn’t India produced a single competitive gaming hardware brand?

Some possible reasons I see:

Lack of local manufacturing/R&D ecosystem for high-performance components.

The market is too niche and price-sensitive for premium gear.

Import duties make it hard to price competitively.

Design/branding focus is missing in the few attempts made.


But with initiatives like Make in India and PLI schemes gaining traction, shouldn’t this change soon?

What I’d love to hear from you all:

Have you come across any Indian gaming peripherals worth recommending?

Do you think there's a real opportunity here for a homegrown gaming brand?

What would it take for a startup in Indi
a to break into this space?
 
Gaming components is one of the very few segments in India where price point is of highest importance.

Have you seen price tracker/comparison websites for makeup? For groceries? For utensils? For hardware equipment?

Indian gamers do the research, ask 10 people before curating a parts list, and then buy each part from wherever it is cheapest.

For those who buy premium, brand value and support matters a lot which can't be gained in a year or two.

And for the price, it is impossible to compete with chinese OEM rebranded stuff if you want to create something in India.

There are a few areas still where we can definitely buy local/Indian stuff. Gaming furniture like tables and chairs. I got my tabletop custom made locally. Didn't go with ROG/Ikea or the other options on Amazon.
 
Make in India or assembled in India? starting a business in India is very difficult, time consuming with compliance, slow, complex processes with bribery needed for everything to get the file moving. High import taxes is also one of them.
 
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