TOI: Why? Even Snapdeal sees almost 75% of its total orders through its mobile platform?
Kunal Bahl: What about the remaining 25%? Why should we change consumer behaviour, when it pertains to moving from PC to mobile, when consumers want PC? It's not right to see it only from the perspective that 25% of our orders come through the PC. Twenty-five percent of all discovery for orders that are eventually placed on mobile come from the PC. People start browsing on the PC and start buying on the mobile. When these guys (Myntra) announced they were going app-only, we decided to hold a survey for our consumers...
While only 20-30% use the PC platform, 80% of all consumers wanted the PC site to remain. We're not going to go against consumers' wishes. How do you get 300 million
ecommerce buyers on your platform?
You have to offer all choices--all choices in terms of all screens and all payment methods. Our overall team feels very strongly about this. We've had discussions about this, and we were like (Myntra's) is the dumbest and most consumer-unfriendly idea ever.