Do check this-
http://www.head-fi.org/t/505053/audio-technica-ath-ad700-fit-and-comfort-mod
I have an A500X which comes with pleather/PU pads and have done just the rubber band mod- will get velour or gel pads for it. :)And yes, I have heard of a lot of people who use/prefer AD700/AD700X for...