My bad, was referring to the NEX5BF1983 said:@TechHead - Where did you try out the A55 ??? I am planning to buy that cam soon.
Also what do you mean that ISO is hidden away in so many menus ? It has a 4 way controller where you can change the ISO, WB, Drive and display options. So it does have a dedicated button for both ISO and WB.
In any case I never use anything other than auto WB in my shots. It can be corrected at any time thanks to RAW.
Sony has revealed it is to invest 60 billion Yen (5 billion Yen more than Canon) over the next three years in its Kumamoto Technology Center (image sensor production). From the announcement: "Over the next three years, Sony will continue to strengthen its CMOS sensor manufacturing operations to provide growth markets such as mobile phones and digital still cameras with CMOS sensors that combine high image quality with advanced processing speeds."UPDATE: Although this story only showed up on Sony's semiconductor page today it was on their press release page some time ago, so it looks like Canon were chasing Sony's tail on this one.