Amazon India lightning deals

There is no coupon but still it's around 36k
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is that an actual discount or is it just saying about no cost interest savings because I have the ICICI card and no idea what the discount is. It's showing like this

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They are just discounting the interest that bank will charge each upfront. So the final amount you pay at end of EMI will be the listed price (that 35k) + 199 (processing fee) + GST on interest & processing fee.
 
Guys if I have Amazon icici card and claim No cost emi, then will I also get 5% cash back? Or it is either no cost emi or 5% cash back?
 
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