This is actually interesting. Apple is entering in to a market that is not short of well established players with distinguished products. It will be a good experiment in terms of how much premium Apple can command in a new category based on the brand name.
I think they are trying to milk money off their ardent users and the price is likely to fall in the coming months to the upper tier of products from Sennheiser, Bose and Sony. Then there will be an influx of regular iOS users who would rather opt for Apple than Bose.
I think they are trying to milk money off their ardent users and the price is likely to fall in the coming months to the upper tier of products from Sennheiser, Bose and Sony. Then there will be an influx of regular iOS users who would rather opt for Apple than Bose.