Yes, at that time Premium was Rs 1499, which was still too much but people bought it. But now the price is exorbitant for what it offers. Btw, that 95% figure, any source? I know a lot of people on Reddit who bought BF3 because they loved BF2, but stopped playing after 6 months and haven't picked up Premium. And this year Battlefield 4 comes out. Then what happens to the 3.5k investment towards BF3 + Premium? Too much to pay for one and half years if you ask me.