In my opinion most companies are out there to grab our money. Dell, Samsung, Apple, Microsoft, Sony, etc. have taken some really customer unfriendly decisions. From overcharging for accessories, to not owning up to their mistakes, and even shipping outright defective stuff, each of them has shown that they can go to new lows. This got me thinking, is there any big company out there which actually has gotten to the top because of their business ethics and consumer friendliness?