Well, seems like the 499 pricing is a surprise for many and most of you don't seem to know that a huge number of PC games are released at 499 or 699 price point. I have purchased many good games at those price points when their XBOX 360 versions sell for 4 times the price, Only the EA, MS Titles and some heavily hyped up titles from other publishers are sold at 999 and above.
Check out your local Planet M, Music World etc, You would be surprised by the number of quality titles you can pick for 499 and less. These days many titles are retailing for 299 and 249. But it is still does not help curb piracy in a country like ours. People are like, why spend even 249/- when you can download it for free. After all to many Indians all, software and games are made free of cost and developers should be punished severely for trying to sell them for money !!