^ but isn't 1060 more future proof? buying an 1060 over custom 970 makes more sense right? correct me if im wrong. I don't know the 1060 gains over vulkan graphics apis
If you have older generation (before GTX 9xx) and if you are in the market today, there is no point in going 9xx series (custom or otherwise)...
a) If you were thinking GTX 970 (22k-26k range), GTX 1060 will be a better option at 25k-28k range - note that GTX 1060 goes head to head (not necessarily better) with GTX 980
b) GTX 980 (30k-40k ??), GTX 1060 is still better (Reason GTX 1060 is the alternative to both GTX 970 and GTX 980 is that there wasn't much difference between the two cards anyway and an OC'ed 970 could match 980 or come very close)
c) GTX 980 Ti (50k+) vs GTX 1070 (39k-45k)
Trouble is, global recommendations don't entirely work for us Indians because of the pricing difference. India pricing is always higher, AMD pricing is worse than Nvidia's and prices are slow to move.
On the other hand, if you have a GTX 9xx, then any comparable upgrade is obviously a side upgrade and you need to have a better reason to do a category shift (GTX 970 to GTX 1070 for e.g. or GTX 980 to GTX 1080... GTX 980 Ti folks are good for now )[DOUBLEPOST=1469161317][/DOUBLEPOST]
Is the MSI also available ? Zotac vs MSI, any recommendations ? MSI has a backplate, the Zotac doesn't... but Zotac has 5 yr warranty