Tech Reviewers | Scam

Never was it a mystery that the cream of the crop talent agencies control the review market in the YT and e-journalism space.
It happened in the US during the growth of the tech YT market, it will happen in India as well.
It is far better to be informed about the product you want to buy through tech-forward articles/reviews/videos rather than opinion-forward ones and follow benchmarks and statistics based on information from community reputed sources.
 
Now it's mostly sponsored by manufacturers via agencies and these YT-techbros use some of that funds for viewbotting to tickle the algorithm.


Same goes for automotive industry where reviewers are given free trip to some exotic location to review their new product.
 
"Tech reviewers"? Most of these guys are entertainers. WTF is an unboxing video? And why would anyone watch it for anything other than entertainment.

They are just an extension of the advertising industry. And the model agencies are doing the booking. Nothing new.
 
They all speak so fast. Like a gun to their head.

I always felt that that they needed to go to the bathroom so I let them have their privacy and skip watching the video altogether.

Somehow though, that's what the masses want. I had to sit through a barrage of a thousand words just to find out why the lights on a TWS case/charger wouldn't turn off (it's because it's charging the buds, it'll turn off when they're fully charged). And that horrific waste of electricity of a video had overwhelmingly positive comments.

Also I think everytime that I hear a "theek hai" or "ok franz", a new strand of grey hair pops up around my ear.
 
Worst is: when reviewers open packages and throw the contents away. It looks so obnoxious and disrespectfull. Tossing away the box cover, cables, booklets nonchalantly. Would the reviewer do this, if he actually purchased the device from his open pocket ? They look so retarded and idiotic.
 
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its always been this way, even outside India, look at MBKHD, probably one of the more egregious Apple shills out there, any big youtuber will get biased as soon as they become big enough, there are very few content creators left that will actually call out OEM bullshit while having proper data to back it up. its just how it is, I dont trust gadget reviews these days, just skim through a couple of reviews to make sure there's nothing thats a deal breaker for me, and then its either Reddit/respective gadget forums and wait for user reviews to show up.
 
I've mentioned this before, but in general, I never trusted video reviews, I like charts so I look at charts, then I look at my use case and find something that can quantify it and end up comparing charts on that.

Before Antutu went into 6 digits, it was a quick and easy way to compare devices and how they'd be for my photo editing work flow.

For battery life, GSMArena's metric has been pretty great and consistent over the years. Along with camera specifcations and charging technology.

For camera quality, there was DXO Mark, which works great as a comparison tool. Like how much better is a newer phone than what I currently own?

That's changed in recent years with computation photography and my own preference for Leica's colour science. We have iPhones at home but my own device is a Redmi something with a modified camera apk that I'll probably only ever give up when the next Leica associated flagship becomes available on a >12 month emi.

I could never buy something on someone else's recommendation, there needs to be something that attracts me to it in a meaningful/intangible way (form factor, design, components, style, branding, materials).

But I still watch video reviews because I'm a blatant consumerist, I like new stuff and I want to buy new stuff. Usually entry level or mid range stuff but still new stuff. EMIs have always been about half my income (bad practice, do not recommend).

The reason why I like videos is because they're a product showcase and I like the videography involved. So I haven't any preference to any single presenter or channel. In fact, I find myself preferring channels that do not show off the make up or beard line on the presenter's face. Sometimes I go through boring low effort channels like ShortCircuit just to see the hardware/product even if I'm never going to buy it.

It's kind of like peering through a magazine back in the 90s just to see what's new. That's what videos are for me.


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I personally like and stick to:

Mr.whosetheboss - Arun's production skills are crazy good. His content is also top-tier

Michael Fisher (MrMobile) - His phone journalism style and tone is what really appeals to me. He was also the best part of PocketNow.
 
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When i hear its non snapdragon processor phone its over for me. Phone immediately gets rejected . Har ek field mai kuch jyada hi sir par chada rakha hai influencers ko .Inka hi chakro mai phone and lot of other products are over priced how can a phone be above one lakh .How can a phone be expensive than an over priced laptop like ASUS rog`s
 
Can a small youtuber become big without being biased to a brand
At the minimum, I would expect a reviewer to be objective. That should remove some of the bias if not all. Otherwise, its just an entertainer, influencer, etc. etc. I love their video thumbnails - they are fascinating.
Unfortunately the true reviewers are rarer than an unicorn - TQS, ASR come to mind.
 
At the minimum, I would expect a reviewer to be objective. That should remove some of the bias if not all. Otherwise, its just an entertainer, influencer, etc. etc
Except a handful of channels, the whole of YT is like this: they don't care if they are objective, they focus on video length and watch time coz that's what makes them money and brings in sponsors. I watch YT to stay entertained more than informed. The real info is in text reviews.

With the removal of Dislike count + excessive comment moderation, even shitty videos can appear as well received. This was done coz YT doesn't care how accurate the content is, but only how long you watch it and how many ads they can show you.
 
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Same goes for automotive industry where reviewers are given free trip to some exotic location to review their new product.
They call that a junket.
look at MBKHD, probably one of the more egregious Apple shills out there, any big youtuber will get biased as soon as they become big enough
I've never been able to appreciate that guy that I was introduced to over a decade ago. I figure I'm not his audience. The guy is a good salesman to the non tech savvy. Whenever some recommends him you know why.

Everybody wants to get noticed by him so they keep dropping his name for that reason only.
"Tech reviewers"? Most of these guys are entertainers. WTF is an unboxing video? And why would anyone watch it for anything other than entertainment.
If I want entertainment I'll go listen to AvE

So hilarious when he tries to pronounce the cities in a Canadian accent where warranty can be availed because he got sent a product for the Indian market :D

Funnily enough he's got a grouse about lousy tech reviews. He's coined the term BOLTR (Bored of lame tech reviews) and aspires to be better
:happy:
 
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