The Effects of AI on Gaming in the coming decade

[Kaching999]

Seeing the recent push for AI in the gaming industry despite the backlash it has received by gamers,

• How do you think it will affect gaming and upcoming games in the coming decade?
• Will they hype of the AI bandwagon die down or will it actually have some lasting implications?
• What do you think can be some good use cases for AI in games and also in what kind of games?
• What do you think should absolutely not utilize AI?(like XBOX's stupid MUSE)
• Do you want AI to be integrated in games or are you completely against it?

 

[Skoomahed]

What do you think can be some good use cases for AI in games and also in what kind of games?

A use case i can think of is unique dialogs for NPCs in open-world sandbox type of games. Having NPCs dynamically react to your actions sounds interesting and immersive. I saw a video sometime ago where someone made a mod for skyrim where it made use of ChatGPT. They made a follower who basically listens to your voice and then responds accordingly. Of course, it was rough around the edges, the latency between when you said something and when the follower made a response but the end result was pretty cool. Now, i don't know how feasible this could be if you tried to apply it to EVERY npc in the game. But the idea of having at least your close companions make use of Gen AI for dialogs seems pretty cool to me. Of course, there is the other challenge of voicing them.

Though, right now. What would be more exciting to me is decent optimisation day-1.

 

[Kaching999]

apply it to EVERY npc in the game

That would definitely be very cool imagine something like GTA where you can walk up to any NPC and have an actual conversation, this is probably possible but only with something like a 4090 or a 5090 and has most probably not been implemented because of that reason, it could be though once there are more efficient 1b or 2b models and then add the voice recognition to that.

Currently I have seen these two:

I found the second one to be quite good and would benefit from a possible inclusion in a game like NFS.

 

[meizul]

Generative AI gameplay has no place and same goes for AI generated scripts, dialogues and game designs but it could be a good use for say bots in some FPS games or like an inbuilt tailored helper in MMOs and would probably be used in some capacity to design assets and textures, also the in game items available for purchase like skins and all should be labelled as AI generated to allow people to know what they are buying unlike COD when they literally sold generated slop to people. The devs could allow users to use AI for customization like in zoopunk above, but it would have to at least look good and not like the early versions.

 

[Kaching999]

Steam Players Want To Filter Out Games That Use Generative AI
In a steam forum's post a user suggested:

Allow players to filter out games made with Gen AI

Next Fest February is coming up and I don't have any interest in playing demos from games that use Generative AI in their development. It would be good if an option was added to filter these games in the same way players can already filter Adult/NSFW content.

and in the span of a month the thread has had over 500 comments with most of them agreeing with the take.

Source: Steam community, Insider Gaming

---

I also came across another article which confuses procedural generation for "AI in gaming" and how it is "changing the gaming landscape" .

 

[meizul]

AI in games is going to be the next RTX move from Nvidia, they are going to push it the same way they did with RTX and that is probably why there was heavy emphasis on AI performance in the 50 series launch, I just hope that people don't fall for it like they did for RT

 

[Kaching999]

Call of Duty Admits It's Using AI-Generated Assets​

Activision has been forced to break its silence and admit to using generative AI to develop some Call of Duty assets. The company had ignored allegations since they first gained traction during the Modern Warfare 3 era. However, a specific policy change from Steam left Activision with no choice but to reveal the truth.

Players have long accused CoD of using AI, pointing to numerous suspicious in-game assets like skins, camos, and calling cards that looked oddly unnatural. One of the most controversial discoveries was the zombie Santa Claus loading screen art, which depicted a character with six fingers. However, that was just one high-profile case; fans had been sharing many other bizarre in-game artworks long before that.

Activision's admission of using generative AI comes via a brief disclaimer on Call of Duty: Black Ops 6’s Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” While the statement may seem harmless, it has sparked a backlash from the community, as the vague wording suggests Call of Duty might be selling AI-generated cosmetics—something most fans have no interest in paying for. Notably, Modern Warfare 3’s Steam page hasn’t been updated with the new disclaimer, suggesting that it may not have used AI-generated art despite ongoing speculations.

The admission is most probably due to Steam's policy change.

In January 2025, Steam announced a new approach to games using AI-generated content, requiring developers to disclose AI usage in their game descriptions. Now, months later, this policy appears to have forced Activision to confirm the long-standing allegations. While this may be a step in the right direction, most players find it inadequate. Activision can still legally use generative AI to create in-game items and sell them to players. Moreover, the lack of transparency regarding Treyarch’s use of AI in Call of Duty’s art has left some gamers concerned about the future of the game’s cosmetics.

Source: GameRant

 

[meizul]

Call of Duty Admits It's Using AI-Generated Assets​

Activision has been forced to break its silence and admit to using generative AI to develop some Call of Duty assets. The company had ignored allegations since they first gained traction during the Modern Warfare 3 era. However, a specific policy change from Steam left Activision with no choice but to reveal the truth.

Players have long accused CoD of using AI, pointing to numerous suspicious in-game assets like skins, camos, and calling cards that looked oddly unnatural. One of the most controversial discoveries was the zombie Santa Claus loading screen art, which depicted a character with six fingers. However, that was just one high-profile case; fans had been sharing many other bizarre in-game artworks long before that.

Activision's admission of using generative AI comes via a brief disclaimer on Call of Duty: Black Ops 6’s Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” While the statement may seem harmless, it has sparked a backlash from the community, as the vague wording suggests Call of Duty might be selling AI-generated cosmetics—something most fans have no interest in paying for. Notably, Modern Warfare 3’s Steam page hasn’t been updated with the new disclaimer, suggesting that it may not have used AI-generated art despite ongoing speculations.

The admission is most probably due to Steam's policy change.

In January 2025, Steam announced a new approach to games using AI-generated content, requiring developers to disclose AI usage in their game descriptions. Now, months later, this policy appears to have forced Activision to confirm the long-standing allegations. While this may be a step in the right direction, most players find it inadequate. Activision can still legally use generative AI to create in-game items and sell them to players. Moreover, the lack of transparency regarding Treyarch’s use of AI in Call of Duty’s art has left some gamers concerned about the future of the game’s cosmetics.

View attachment 225256

Source: GameRant

Finally, it was pretty much unanimously agreed upon but at least they admit it now, just hope that they are legally required to tag individual items in game now.