PC Peripherals Why creative brand vanished from india

chetansha

Juggernaut
I no longer see creative headphone, speakers etc. did they shut shop or just close down ops in India. If I remember, rashi peripheral was the auth distri.
 
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The youtube-techbros have steered the mass market away from legacy brands leading to their demise could be one of the reason.
 
I no longer see creative headphone, speakers etc. did they shut shop or just close down ops in India. If I remember, rashi peripheral was the auth distri.
Onboard audio and laptops killed sound cards, their main bread and butter.
iPod and iPhone killed PMPs.
IEMs, TWSes and Chi-Fi killed earphones.
They themselves killed speakers. Even earlier, they had sub-par speakers (barring Gigaworks). Altec Lansing and Logitech had much better offerings. Moreover, people moved away from laptop/desktop and towards living room for entertainment (investing in soundbars, studio monitors etc), thanks to smart TVs.

PS: Thank God they did not try to make a phone or TV.
 
Add to the list all cheapo Chinese brands making big in the market & typical Indian tendency to go for the cheapest crap no matter the brand.

I'm fortunate to still own creative sound blaster speaker set & altec lancing 4121 though it is now lame only with a single functioning speaker.

Soon, brace for a single brand as almost all major brands now manufacture every stuff.
 
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