We've seen that logo on the Real Steel movie so chances are it could very well be the name for the X360's successor. Some say it is Xbox Infinity. Specs wise, it looks like a capable device. And titles on blu-ray might possibly indicate better uncompressed textures straight from the disc. More than a gaming console, it also would double up as a decent media player if it finally gets the DTS HD- MA and Dolby Tru HD support. I think there was a recent article which came up suggesting the console wouldn't require internet at all times to play the titles.
More than the console itself, I am hyped up for the Illumiroom tech. I just hope it is affordable. The demo was kickass!