Those unfamilair with NIMH batteries should read this
primer
The main difference the Eneloops offer over regular NiMH batteries is that they have a
lower self-discharge. But there are
other brands too which have terms like 'hybrid', 'ready to use' or 'pre-charged', these will be similar to eneloop as well. There are only five companies that make these low discharge batteries Sanyo, Gold Peak, Yuasa, Vapex and Uniross so the others are just rebadges from them.
The tradeoff (for now) with these new types of batteries is they have a lower capacity (mAh's) than the previous version, upto a third less.
To choose the best low self-discharge battery for your application, you have to know something about that application. If your device has a relatively high voltage (above 1.0V) at which it considers the battery to be dead, choose a brand with a high voltage under load. The Sanyos came out tops in the tests but the Sony and Duracell offerings were right up there with them.
The advantage these new NiMH batteries offer is you can charge them and then leave them for a while, Sanyo's claim is they lose 15% (per year) vs 1% (per day) with the regular NiMH batteries. With the non-eneloop types after three months they will be below the half mark level, so they have to be maintained more regularly. Storing them flat is bad for their capacity.
Wrt to the eneloops a Sanyo rep had replied to the author's findings with the foll
Storage temperature is of high importance if you measure self-discharge rate. Higher temperatures substantially increase self-discharging. It is best to store Eneloops as cool as possible to keep the charge in the battery. As a rule-of-thumb, every 10°C increase in storage temperature is equivalent to doubling the storage time. Some R/C pilots in Europe put Eneloops in the freezer, with rather good results.
If you're going to be using any kind of NimH batteries in digital cameras which have a high current draw and run them till they are dead then after 200 cycles they will start to hold less charge. That means they reach your devices cut-off point faster and you get less pictures. They are on their way out. If you want them last longer then replace with fresh ones once they reach the half way point. NimH prefers partial discharges to full discharges.
As to what is the best battery, I'd think the most important factor when buying any batteries is their manufacturing date. The clock on a battery's life starts from the date it was born. An older battery is less likely to last as long as a more recent one. So if you notice a good deal at one place then check the date, if thats obscured or hidden in any way, then you know what you're getting
The author says he has a 10yr old Varta NiMH battery that still holds 85% of its charge which surprised me, I've never had any NiMh battery last more than two years before becoming useless.