I don't know about DMArt but I wonder why people talk about off and discounts (have a hard time understanding the rush on sabse sasta Wed in Big Bazar).
They sell for it low cause even with CP + x% they still make a profit. MRP is just the upper limit which can be charged on a product and because many of the pre-mart kirana stores dint want to spend time calculating, they use MRP as a guideline for SP. Now it has become a norm and worse now it has become the guideline for %age discount.
Yes many kiranas can't offer the mart experience with storage, trolleys, uniformed employees, billing system etc but...... they do get paid by companies for advertisements (maybe not much but still), you ever see a hoarding with Rupa ads? Depending on how big a name you are, companies might pays the shop/gives extra discounts. They do get specialized display racks for specific products, like the ones you see in marts, even pricing/discount stickers, inventory maint, logistics etc. (no toilets or air conditioning though). It just depends on what kind of operation you are running.local kirana stores can afford to give decent discounts but they don't always do that. most of them don't have to spend any money on safe storage of goods, baskets/trolleys, uniformed employees, billing system, advertisements, display racks, pricing/discount stickers, inventory maintenance, segregation of expiring/non-moving items, logistics, security, lockers, toilets, air-conditioning, and lots of other behind-the-scenes stuff.
i prefer to buy certain items at higher cost from branded stores because they keep stuff away from sunlight and mostly in air-conditioned, clean environment. and then i like to get back exact change or store credits instead of toffees.
