The article does not mention India because the CEO did not mention India. He only did so in the past in terms of growth because the subscriber base is quite small which you can imagine at their asking price in India.The article is talking about US & Canada only. No mention of India at all.
Microsoft took it easy in the past with all the piracy and the result is they own the Indian market and have an endless pool of talent to develop their software because that's what people know in this country
You can connect the dots and speculate but let's wait and see.
Who else can credibly compete with Netflix right now. Any takers ?
As far as competing with Netflix goes, it depends on your taste I suppose. A lot of people are only interested in some big budget releases on Netflix. For every watchable show, there are 10 unwatchable ones on Netflix. People kept auto-renewing it because it was cheap in the developed countries and it also had a lot of third-party content earlier.
With streaming services becoming like channels and with the high inflation, people are making choices about what they need and it seems Netflix is definitely not one of the essentials anymore. Disney+, HBO Max are better propositions for most people in those countries at a lesser price and most are inclined to pay for live sports at a minimum, as rest can still be obtained from alternate channels.
I hardly watch Netflix for single digit hours in a week, so it has never been worthwhile but for the fact that I use it for free because of this specific loophole.