Yeah. The 3k series in itself have great performance improvements when compared to 2k series. But nvidia decided to overhype even that and along with the unavailability has left a bad taste. Like GN said why market as gaming card when should have kept the Titan name. And even previous Titans offered better performance for less price increase.
As a Titan card, the 3090 is actually far better value than Turing. 1500$ vs 2500$ is a massive decrease. But yes, they should have used the Titan branding.