@
quixand
The purchasing power argument is not irrelevant. Rs. 1700/- is not a trivial amount in India, however you may look at it. Most people will definitely think twice before making an impulse purchase at this price-point. I am sure I wont be buying anything at this price unless it is some game/developer that I really care about (like Witcher, Portal etc.) Many others will simply postpone the purchase until the prices come down.
Now, the Steam argument is that because of Steam, prices come down much sooner after release. No point arguing that Steam sells games at $60, because anyone who has used Steam for more than 6 months should know better than to buy games at full price(Steam sales). This is true not just for steam. GMG, Amazon and GG are sometimes matching/beating steam sales.
This is completely ignoring the torrents and/or pirated discs you can buy off the streets for Rs 40 per DVD. Most people in India would just go back to that. India has never really been a big market for games. Whatever money they used to make here was probably just pocket-change compared to their established markets. That is why they used to never bother about marketing or releasing games on-time here in India. EA though, seems like it is really serious about India. They have seriously spent on marketing their games here and releasing them on-time. So, obviously, they are expecting some return on their investments now (which is fine, btw).
I agree with you regarding the GaaS thing. A lot of publishers would like to go towards that. But, they would need franchises with insane popularity (like Battlefield, CoD, Diablo etc.) to pull this off. If a game, brand new to the market from less known studio tries to pull this off, then would be seriously disappointed. Plus, running servers of this scale is NOT cheap. And they need to make sure the service uptime/quality is always there, otherwise they will piss off a LOT of their paying customers. Just look at Blizz and error 37. They have been sued/fined in Korea, have investigations against them in France and Germany. Plus, the publishers have to spend on CS reps, network teams etc. to support these services. GaaS has its advantages, but it comes with serious costs. The publishers will look at each title and see which would be worth investing so much on.