Great! A whole lot of discussion that leaves me a whole lot confused :-|
Of course, I would never go to a showroom and do my comparison based on what they show me, but these chaps were running cable/dth content - one set showing star sports and the other showing colors. At the end of the day, a good 60% of the TV watching at home will happen with dth, so i thought this would be as good a comparison as anything else.
When i go with an intent to buy, i'll obviously take my own videos. I just happened to be there, got to look around for 5-10 mins, and those were my observations, that that LG LH90 looked way better on that SD content compared to any Sony around it. Again, i repeat, it was on stock settings and i didnt have the time to do anything with it, just looking. Somebody made a good point about that stock calibration thing up there, this obviously needs more investment.
Also, one more thing i notice is that the sony's website now includes an edge led tv in the nx series - NX700. Says "coming soon". Maybe that'll be the low end competition from Sony to this LG/Sammy products. But i suppose that'll be out of my price range, ie ~60-65.
:-(
Still confused