Apple is a consumer-first company and Microsoft is an enterprise-first company.Love the fact that people will defend MS's incapability to include something as business decisions while the same attitude from Apple receives a lot of flak.
People are more emotionally attached to their Apple products than Microsoft's as that is what Apple aims to. Apple is the best consumer hardware company for no reason; their complete package for a common consumer is something that must be appreciated regardless of whether you use their products or not.
Microsoft doesn't fool around with their Enterprise software either, just like Google doesn't with anything that aids their search engine and ad network. It's always about following the money; hence those 'business decisions'. Another giant most forget is Amazon.