Coz before 3 day, I had a chat with one of the CC rep at eBay, She told me that it's gonna go live within 2 weeks.
Confusion was there coz Option was not there at payment page, but announcement was made on 14th that HDFC and CITI EMI options are live now.
Also on the same day when I had a chat, EMI-protection help page was updated with coming soon.
And Today, HDFC Option is added, but still EMI-protection help page is not updated with latest info. It still shows "coming soon".
However I have HDFC CC only, so trying.