Describing it as the 'biggest leap since the original iPhone' Apple CEO Steve Jobs finally revealed what everyone had gathered to hear at the company's World Wide Developers Conference in San Francisco, California on Monday. Apple was launching the much awaited iPhone 4.
Jobs promised over 100 new features, out of which he said he would discuss eight in his keynote. First up, an all new design. The new iPhone is 9.3mm thick, which makes it 24 per cent thinner than the iPhone 3GS. The Apple boss claimed it was going to be the 'thinnest smartphone on the planet.'
In addition, iPhone 4 will have a front-facing camera, microSIM, camera with LED flash, headset, and a second mic for noise cancellation. In what Jobs described as 'brilliant engineering' the stainless steel band around the new handset has been used as part of the antenna system. "Stainless steel for strength. Glass on the front and back. Integrated antennas, and extraordinary build quality," this is how Jobs summed up the iPhone's new look.
Getting warmed up, the Apple CEO then announced the second major enhancement - Retina Display. The display resolution has grown to a staggering 326 pixels per inch. "There has never been a display like this on a phone," Jobs said. iPhone 4 would have a 3.5 inch display, but with 4x more pixels than the iPhone 3GS and a 800:1 contrast ratio. "You can't make an OLED display with this resolution, we think it's quite superior," Jobs said.
The iPhone 4 will ship with bigger batteries and better battery life. Seven hours 3G talk, 6 hours 3G browsing, 10 hours WiFi browsing, 10 hours music, 40 hours of music, and 300 hours of standby.
Jobs also announced a new piece of hardware for the iPhone 4: a three-axis gyroscope that would tie together the gyro, accelerometer, and GPS for 6-axis motion sensing. He said the new addition was 'perfect for gaming'.
The next enhancement in line is a whole new camera system built into iPhone 4. The new handset will have a 5 megapixel sensor with a backside illuminated sensor compared to the 3 MP camera in older models. As an added bonus, the new camera would also record HD video - 720p at 30fps. "Record and edit HD video right on your phone. It's pretty remarkable," Jobs said. The experience for iPhone 4 users would be enhanced through a custom built app called iMovie for iPhone. According to Randy Ubillos, Apple's chief architect of video apps, it would allow users to "record HD video and edit with beautiful transitions and titles, all on the device you carry with you every day." Even music can be added from iTunes.
The keynote address by Jobs began sharp at 10 am local time at the The Moscone Center, in San Francisco where resounding applause greeted the Apple CEO as ge stepped on stage.
Talking to the audience about the success of the iPad that has so far sold over 2 million units in 10 countries, Jobs said it was changing the way people experience the Web. "Things like email, photos, maps, you name it - it's a whole new way to interact with the internet, with apps, with our content and media, and it's going over really well. And it IS magical. I know it, because I got this email...", he added while pointing to an email that read "I was sitting in a cafe with my iPad and it got a girl interested in me Now that's what i call a magical device!
In the first announcement of the day, Jobs said Apple would be updating its iBooks app through which users had downloaded 5 million books in the first 65 days. Major enhancements include ability to create highlights, make notes and support for PDF files.
Jobs also talked about the vibrant App Store platform, which he claimed, was receiving over 15,000 submissions every week. According to Jobs, 95 per cent of these were approved within a week. Speaking about the success of the eBay app, Jobs said it had registered 10 million downloads, $600 million in volume in year 1, $1.5 billion in volume in 2010.
There was also good news in store for all Farmville fans. The popular game that has taken Facebook by storm, is now going to be available on the iPhone. This was announced by Zynga founder Mark Pincus. His company created Farmville and a number of other popular games on the social platform. Pincus said Farmville would be available on iPhone by the end of June in time for the first anniversary of the game's original launch.
After the few introductory announcements, Jobs finally came to the subject everyone had gathered to hear about. The iPhone.