Sony needs to market this very aggressively or it will be another fail in the Indian market.
I doubt Sony cares about the Indian market when it comes to the Xperia Tab.
The fact that the Xperia Z mobile was launched here at a very aggressive price point (close to its international launch price) is a clear indicator that Sony can price products aggressively in India if they want to.
Considering the international price of the Xperia Z tablet is around the same as the Xperia Z mobile was at launch, there's no reason why it couldnt have been priced similarly even taking into account differences in import duties between the two products.
The fact of the matter is that with the Xperia Z phone they were "forced" to price it aggressively due to strong competition in the mobile sector.
With the Xperia Tab however, there's no real competition here apart from the iPad. If the Nexus 10 were to be launched here at an aggressive price point, its quite likely that the Xperia tablet would have been offered significantly cheaper than it currently is.
Add to this the fact that currently there's a 3-5 week "waiting" for delivery for this tab on Amazon US implies its selling relatively well there. So why should Sony bother to price/promote it aggressively in India? How many units do you think they will sell here? 100? 200? 500? Certainly far less than Amazon alone will.
Also keep in mind that while some of us are willing to pay a premium for high end tabs, a large majority of the Indian market is perfectly happy with Rs. 7-10k budget "chindia" tabs.
Plus, Sony has a virtually non-existent customer base for this particular product in India which they would then need to support in terms of logistics/spares/warranties etc.
Lastly, the fact that Sony is going through huge financial problems at the moment (particularly with its Electronics division) certainly doesn't help -
http://www.telegraph.co.uk/finance/...es-give-up-bonuses-amid-poor-performance.html
To me, its not hard to see why Sony is disinterested in pricing the Xperia Z tab aggressively in the Indian. I may not like the reasons but they are painfully apparent. The fact that they are launching it here at all is surprising enough to me.
For those interested, heres a cool video breakdown of the innards of the Xperia Z.